To paraphrase a Victor Hugo, nothing can stop an idea whose time has come. Farmfrnd is just that – an idea most pertinent to our times. ‘The app seeks to network the farmers with local shopkeepers and end-customers by avoiding middlemen who typically hinder fair trading.’ (The Hindu, Oct 30, 2020). From ideation to fruition, the application took almost two years. I know, it doesn’t take that long but the trip was memorable, a humungous learning. And hopefully only the beginning.  Tapioca in the trunk ‘If it weren’t for the